SWX

SWX provides a platform for our artist community to collaborate with brand partners. The space where we forge connections between our creative network, brands and culture.

Secret Walls has been the world's premier live art event since 2006, built alongside thousands of artists that have joined our universe and shared their talent on stages across the globe.

SWX provides experiential storytelling opportunities and programs with brand partners as another way to shine a spotlight on our artist community and authentically foster brand connections to culture.

SELECTED PROJECTS

GENERAL MOTORS

NEIGHBOR HOODS

We curated a lineup of four diverse artists from across America - Upendo, Symone Salib, Jerin "Jerk" Beasley, and Shaina Kasztelan - to create art inspired by the neighborhoods they call home, using actual GM vehicle hoods as their canvas. Once completed, their hoods were placed on display at one of the biggest music festivals of the year, Made In America, and subsequently auctioned. The entire journey was documented in a suite of films directed by Secret Walls and EVO Films which were released across the artists' social channels.
WATCH JERIN'S FILM
WATCH SYMONE'S FILM

BENTLEY

ART IN MOTION

We joined forces one of the foremost luxury car brands, Bentley Motors, to create ‘Art In Motion’ - a series of films celebrating the power of inspiration as told through the attributes and focused design language of the 2021 Bentley Bentayga SUV.
WATCH IT'S A LIVING'S FILM
Three of today’s most prolific young artists - It's A Living, Mikael B and Laci Jordan - were given the opportunity to experience the Bentayga firsthand and create an original work inspired by this awesome vehicle. The entire journey was documented in a soul stirring cinematic film suite directed by Secret Walls and our friends at EVO Films.
WATCH MIKAEL B'S FILM
Each unique piece created during this residency was auctioned in December of 2020, collectively raising an incredible $23,000 for LA based organization Inner-City Arts. Together we were able to empower our featured artists to leave their own legacy for the next generation of creators.
WATCH LACI JORDAN'S FILM

EA SPORTS

MADDEN 99 CLUB

We teamed up with EA Sports and Madden 21 to help announce the five latest NFL superstars to become members of the prestigious "99 Club" - reserved for the NFL players with the highest possible rating in the game.
WATCH THE TEASER
For this project we invited five killer artists from our network - Gabe Gault, Mags Munroe, Ceaux Young, Scribe and Jeks One - to create a canvas portrait of the players; each artist local to the team of each player to give the paintings that extra special connection. An announcement video was also created with Nina Palomba at our Los Angeles HQ.
WATCH GABE'S FILM
COVID-19 ensured that this project pivoted and transformed at least 3 times, from murals on city streets around the US, to hand-built walls in empty stadiums to the end result of glorious paintings on large 6’ x 5’ canvases with the artists filming themselves using nothing but an iPhone and a carefully curated shot list. The end result is definitely representative of the times, but proves that no matter what the conditions, creativity can most definitely win when the right team is in place!
WATCH MAGS' FILM
WATCH CEAUX'S FILM

VANS

ARTIST CUSTOMIZATION SERIES

We worked with Vans along with artists Sam Kirk and Brandon Breaux to bring the "Artist Customization Series" activation to life exclusively at the Vans store on Michigan Avenue in Chicago. This activation offered our two Chicago artists a platform to share their talents while inspiring and educating the community in the art of custom shoe design.
We worked with Brandon and Sam to curate and design a box filled with all the paint supplies needed to transform a clean white pair of Vans sneakers into one-of-a-kind wearable works of art, available to buy in store. In addition to creating the art seen on each Customization Box and the walls of the in-store activation, Sam and Brandon also painted their own sets of Vans shoes and created video tutorials of the process to encourage buyers to make their own masterpiece!
The tutorials were self-filmed by the artists, directed remotely by Secret Walls in a COVID-safe green screen setup and viewable through an exclusive private link contained in each artist's respective painting kit.

PUMA

CITY PACK 2.0

Sports and community have always been huge influences on what we do at Secret Walls and specifically in the formation of our official soccer team Harvard Heights FC. For HHFC's first official collaboration, the team partnered with Puma Football and local soccer store Niky's Sports on a limited edition PUMA Future 5.1 Netfit soccer cleat directly inspired by our neighborhood.
WATCH THE FILM
Designed by Secret Walls' Creative Director Jimi, the collaboration featured one black & white boot to represent the signature black & white style Secret Walls is known for and one colorful boot with a palate pulled from the sun-bleached City of Los Angeles Seal on Pico-Union. Each detail was thoughtfully chosen to encapsulate the area and the team’s unique experience. Even the laces featured “Pico-Union” text pulled right off a street sign.
As if limited edition boots weren't enough, the collab also had an accompanying film! Jimi co-directed the piece with SW Creative Emmett Methven. The film features MLS superstars Bradley Wright-Phillips, Tristan Blackmon and Jonathon dos Santos, as well as cameos from Harvard Heights FC players like Jez Dior all sporting exclusive HHFC x PUMA sportswear.
WATCH THE FILM

PREMIER LEAGUE

PREMIER LEAGUE SKATEBOARDS

We curated a dynamic lineup of five Los Angeles artists - Sebastian Walker, Joon the Goon, Cale, Geoff Gouveia and Nina Palomba - to custom paint 20 skate decks representing PL clubs in their signature styles. The finished boards were on display during the Premier League Mornings Live event at the LA Coliseum.
WATCH THE RECAP

MLS

MLS PRIME BLUE ANIMATION

We worked with the MLS and Adidas as well as animator JapaneseDad to create a 15 second 3D animation social media spot to announce MLS' PrimeBlue jersey initiative. The PrimeBlue project utilizes recovered ocean plastic to create beautiful blue limited edition MLS club jerseys that can be seen worn by players and fans alike.
WATCH THE CLIP
The animation was directed by SW Creative Director Jimi along with JapaneseDad and is a bold and soulful vignette that briefly illustrates the journey of a PrimeBlue jersey from plastic to product while also functioning as a majestic piece of art in its own right.
WATCH THE CLIP

UBISOFT

TOM CLANCY'S THE DIVISION

We partnered with Ubisoft to enhance their vision of what in-game graphics could be for Tom Clancy’s renowned video game “The Division”. Our team curated some of the worlds’ most iconic street artists for an in-game creative campaign of their work that led to massive awareness and accolades for the game as well as the artists involved. This was one of the first platforms where real street art was integrated into an interactive gaming platform.
“The Division” was the highest grossing game in the world and set up a sequel, which led to another Secret Walls collaboration and additional success to Ubisoft's beloved franchise.

MODELO

MODELO CUSTOM SHOP

We curated a roster of local artists from thirteen markets across the country to have their work featured in the Modelo Custom Shop. The artists designed patches, t-shirts and other merch available exclusively at Modelo activations throughout the fall of 2021.

NBA

NBA X 47 GLOBAL ARTIST PROJECT

We collaborated with the NBA and sportswear powerhouse 47 to curate a roster of international talent from our network - including legends OG Slick, Ron English, Dragon76, Kevin Lyons, Kashink and more - to reinterpret the look of select American team apparel, pennants and headwear with their own unique styles.