Secret Walls x Chevy @ SXSW
:::::: NEWSFLASH ::::::

Monorex, the originators of the Secret Wars live art battle concept, have unveiled a rebrand as they prepare for a major roll out of activity across the UK, US, Europe and Australasia in 2012/13.
“The SECRET WALLS has been developed because what started out as an informal art movement, has developed into a global brand and we wanted to ensure it had a more distinctive identity and avoid confusion.”
“When we started the original SW art battles concept we didn’t realise how big it would become, we just wanted to provide a creative platform for artists, from the urban scene, to express themselves and that still remains our mission. Winning a Secret Walls battle certainly gives the artist exposure to a larger audience, particularly now urban art culture is becoming more a part of contemporary life and attracts a much wider following.” says founder Terry Guy.
Underground live performance in music has always been there, but it has extended into other experiences like live art battles and cinema. We wanted to focus the SECRET WALLS on its medium; the walls the artists compete on.
The rules of engagement remain the same: two artists (or teams) go head to head in a 90 minute art battle, armed only with black markers, their imagination and their skill. Winners are assessed by a combination of guest judges and crowd noise.
“The live art events take place at secret venues in front of audiences of anywhere between 500 and 2,000 people. We have a great programme of events lined up for 2012 so it was a perfect time to launch our new brand name and identity and website” says Guy.
@TheSecretWalls
Secret Walls were invited down to bring some live art to the UK launch of House of Marley.
House of Marley, run by Bob Marley’s children, make beautiful headphones from sustainable and ethical materials. Woman 158 rose to the challenge creating a huge live art wall about the brand and its values.
On the night we were treated to live performances from Jazzie B, Julian Marley and The Uprising as well as lots of rum cocktails and free headphones for our artist.
All the teams brought the heat… great atmosphere, and the booze was flowing!
Amsterdam beat Lisbon & Birmingham beat London!!